Established 2026 — London
The studio
is one person.
The output
is not.
EMG Labs is a software studio of exactly one operator, building consumer apps for the App Store, Google Play and the open web. The work moves at the pace normally reserved for small teams — not because we cut corners, but because we have an opinion about how the work gets done. AI does the typing. A human does the deciding.
↓ what's shipping today
- Live Unhinged Dad
- Live Bienvenida
- building Project 02
- beta Nido
By the numbers
- Live products
- 2
- In flight
- 2
- Idea → App Store
- 11 wks
- Inference cost /UD
- $0.09
- Headcount
- 1
Currently shipping
Different categories. Same operator.
We are sceptical of one-trick studios. The point of working this way is to be able to walk into a regulated marketplace one week and a faceless consumer iOS app the next, without changing the team.
- 01 live
Unhinged Dad — Consumer iOS
An AI dad with bad advice and worse jokes.
- 02 building
Project 02 — Under construction
Quiet for now.
- 03 live
Bienvenida — B2B SaaS
Onboarding for newcomers to Spain.
- 04 beta
Nido — Consumer / Family
A quieter way to keep family logistics running.
How we work
“Most studios still ship like it's 2018: huge specs, long sprints, slow reviews. We work the opposite way — small loops, real users, ship the unfinished thing and see what stays.” EMG Labs operating note · 03
We don't write essays about AI on Twitter. The whole site is the essay. If you want the full version of how a one-person studio ships at this clip — the loop, the tools, the rules we won't break — it's on the next page.